Collection: House of Dastan

House of Dastan

House of Dastan is a luxury fragrance house rooted in storytelling, inspired by the timeless dialogue between Persian artistry and Parisian refinement, with a modern New York sensibility. The name Dastan, meaning “story” in Persian, reflects the brand’s core philosophy: each fragrance is a chapter—an expression of love, passion, contrast, and elegance that unfolds on the skin over time.

Founded by siblings Hamed and Sonia Arefian, industry veterans with over 20 years of experience in high-end fragrance retail, House of Dastan blends deep cultural heritage with contemporary craftsmanship. The brand’s creations are shaped by collaboration, involving over 500 customers in the development process to ensure each scent is approachable, wearable, and unforgettable.

Masterfully composed by Richard Herpin, renowned for iconic creations such as Tom Ford Oud Wood, the fragrances celebrate the finest raw materials and the emotional power of scent. Each extrait de parfum is designed to harmonize structure and spontaneity—resulting in fragrances that perform exceptionally while remaining deeply personal.

House of Dastan is not just a collection of perfumes—it is a living narrative, where art, culture, and individuality come together in every bottle.