Mind Games

Mind Games is a niche fragrance brand launched in 2022 under the creative direction of Alex Shalbaf, the founder of The Fragrance Group, and his wife, Mariana Shalbaf. The brand is inspired by the strategic and intellectual nature of chess, with each fragrance designed to embody the complexity and brilliance of this timeless game.

Mind Games collaborates with master perfumers from the renowned fragrance house Symrise, ensuring that each scent is crafted with high-quality ingredients and a focus on sustainability. The fragrances are housed in sleek bottles that resemble chess pieces, further tying the brand's concept to the game.

The brand's first collection, the Artisan Collection, debuted in 2022, followed by the Soulmate Collection in 2023. These collections feature a variety of scents that can be worn individually or layered, allowing for a personalized fragrance experience. Mind Games is celebrated for its unique approach to perfumery, blending creative storytelling with luxurious scents.